In May 2025, streaming reached a historic record, accounting for 44.8% of total TV usage, surpassing for the first time the combined share of broadcast TV (20.1%) and cable TV (24.1%), which together totaled 44.2% (Nielsen).

This shift reflects a profound transformation in content consumption habits. Platforms like YouTube, Netflix, The Roku Channel, and Tubi have experienced significant growth, with free services such as PlutoTV, The Roku Channel, and Tubi together capturing 5.7% of total TV viewership in May (Nielsen).

It’s a booming moment for streaming, and undoubtedly, platforms like Roku, Amazon, Google, Samsung, and LG—through their players Roku, Fire TV, Chromecast, Tizen, and webOS—have brought this trend to the forefront. Just three of these platforms, according to data up to 2024, amassed more than 400 million active accounts worldwide (Investor, StreamTV Insider). That’s why streaming subscription services, broadcast TV networks, radio stations, and independent producers, among many others, are already there—adapting to this new way of reaching a massive global audience.

Today, you have more tools than ever to make your content visible: you can create and manage your own streaming app, reach global audiences, customize user experiences, and control how your content is distributed. Streaming app development is now within your reach.